How To Succeed As A Product Review Blogger

Have you wondered why so many bloggers review products? Do you want to be a product review blogger? In this article, you will know where to start and which steps to take.

There are different kinds of blog posts, and when you create a blog, it should be for business; you ultimately want to make money, so a product review is one of the only blog types that will take you there.

This blog post will also discuss the best way to structure an article for a product review. Learning how to format your product reviews like the pros would be best.

So if you are not a total beginner, you may consider jumping directly to that section from the table below.

I will also provide tips on making your writing more engaging and thrilling for your readers and ultimately more effective for conversions.

Keep reading if you are ready to become an effective and successful product review blogger!

Disclosure: Some of the links in this article may be affiliate links, for which I may get compensation at no cost to you if you decide to purchase a paid plan. I’ve personally used or thoroughly researched these products and stand for them. This site is not intended to provide financial advice but for entertainment only. You can read our affiliate disclosure in our Privacy Policy.

How To Become A Product Review Blogger

To start a product review blog, you must first choose a niche. It can be anything from food products to home appliances, software, business, trends, or lifestyle.

Once you have chosen your niche, you must sign up for WordPress hosting, get a domain, set up your blog and templates, and start decoding intent and finding product review opportunities.

You can do the latter by contacting companies directly, applying to affiliate programs and networks, or searching for product review sites and guest posting.

Let’s split the idea into the main stages:

1. Choose A Niche

The first step to becoming a product review blogger is to choose a niche.

Regarding product reviews, you can focus on a single product type or multiple products within the same category.

For example, you could create reviews for tech gadgets, health, and fitness products, beauty items, or home appliances.

Alternatively, you could write about a specific brand or multiple brands within the same industry.

2. Start Your Blog: Hosting, Domain, and Install WordPress

Now that you have chosen your segment, it is time to start your blog! The first step is to select a hosting provider.

If you are on a budget, I recommend you use Bluehost as they offer a free domain name and WordPress installation with their hosting plans, starting at $2.95/month.

Once you have selected your hosting provider, it is time to choose a domain name for your blog. Try to choose something short, catchy, easy to remember, and broad enough to let you test different alternatives.

Next, you will install WordPress on your hosting account. It is a relatively simple process, and Bluehost offers a one-click installation of WordPress.

Bluehost has an excellent support team that can help you 24/seven if you encounter difficulties.

Sign up for Bluehost with this link, with discounts starting at 63% of the regular plan, from $2.95 monthly.

3. Design and Set Up your Blog

Now that you have WordPress installed, it is time to select a theme and plugins for your blog.

For product review blogs, I recommend choosing a clean, fast theme with plenty of white space to make your reviews more readable. In this blog, I use Kadence. Astra or Hello Elementor.

An excellent plugin is the Thirsty Affiliates Plugin, which will allow you to quickly and neatly insert affiliate links into your content. Caching and Image Compression plugins are also vital for speed and hence liked by Google, Bing, and others.

Then you will create your Home and About pages and your Blog Archive Page, Privacy Policy, navigation menus, etc.

4. Decoding Intent And SEO-ing Your Product Review Content

product review blogger SEO

The first step is to research relevant and low-competition keywords you need to search. It would be best to have tools like Ahrefs or Serpstat, or a more affordable and scalable option like SE Ranking.

Regarding product review articles, there are two types of intent that you can target:

Informational Intent

The first is informational intent, where the user looks for detailed information about a product before purchasing.

Transactional Intent

The second is transactional intent, where the user wants to buy a product and wants to know which one to choose.

Decoding the searcher’s intent before writing your article to optimize your content is essential.

If you are targeting informational intent, include a detailed description of the product and its features, benefits, and drawbacks. A how-to-guide (like this one) is another form of informative post.

If you are targeting transactional intent, on the other hand, your goal is to guide the user toward a purchase by helping them choose the right product for their needs.

To make your product review articles more visible in the search engines, you need to optimize them for SEO.

An excellent SEO plugin for WordPress is RankMath, and it also provides you with perfect content optimization and more advanced features that will help you dominate SEO.

Get RankMath Free.

Once you have a list of keywords, sprinkle them throughout your article, paying particular attention to the title, meta description, first paragraph, and header tags.

Create a template to follow for your product reviews

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When writing product reviews, being as objective as possible is essential. Even so, you can also put your spin on things. After all, your readers want to know what you think of the product!

You do not necessarily need to try every single product that you review. When that experience is available, objectivity is more accessible. Otherwise, you need to research and provide a similar experience.

Use the experience of third persons to get more knowledge and give further advice.

An effective way to stay consistent and ensure that you cover all the critical aspects of a product is to create a template you can follow for every review.

You will now have a fully-fledged product review blog; it’s time to create content, publish it, and launch your site.

How To Write Product Reviews As The Most Successful Bloggers Do

Once you have chosen your niche and your blog is ready to go, it is time to start creating reviews and other informational posts. For this post, we will focus on product reviews. But before you begin writing, there are a few things you need to keep in mind.

Creating Engaging And Exciting Content

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Always be engaging when writing product reviews, but do not overdo it.

Being as objective as possible is vital while still giving your opinion. Be honest about the pros and cons of each product.

Your readers will appreciate your transparency, and it will help you build trust with them.

Be sure to research thoroughly before writing a review. You need to have a solid understanding of the product and what it can do for your reader.

If you are unfamiliar with the product, taking the time to learn about it before writing a review is essential, so make sure you are knowledgeable about the products you are reviewing.

When writing product reviews, always keep your target audience in mind. Write for them and not for yourself or search engines.

Your goal is to provide value to your readers and help them make an informed decision about the product.

Keep it straight to the point and without any fluff.

Including Visuals In Your Product Review Articles

Add Images min

Another vital element to consider when writing product review articles is visuals.

People are visual creatures and tend to engage more with content that includes images, videos, or infographics.

Therefore, include plenty of images in your product review articles to make them more appealing to your readers.

Graphics and photos will also help you stand out from other bloggers in your niche.

The more graphic and detailed your message is, the higher your chances of building trust with your audience. Screenshots with instructions and infographics are great additions.

Video demos are a big plus.

Include calls-to-action

Call to Action min

Do it in crucial sections and at the end of your article; this will encourage your readers to do something.

You can use a combination of text, links, and other blocks of content, such as buttons, and you can monitor what is more effective. Here you must add your affiliate links to the product you are reviewing.

Again, please do not do it in excess but subtly.

Following Up

Track keywords, test, edit, improve, update, make changes, and move things around. One of the best benefits of blogging is your ability to evolve.

And last but not least, have fun with it! Reviewing products should be enjoyable, so choose those you are interested in and knowledgeable/experienced.

How to format articles to review products like the pros

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When formatting your product review articles, there are a few things you need to keep in mind. First, you want to make sure your writing is clear and concise. Readers should be able to understand your main points without difficulty.

Second, you want to make sure your article is easy to follow.

Use headings and subheadings to break up your text and make it easier for readers to scan fundamentally and for crawlers to understand and value this structure in the ranking.

Finally, you want to focus on conversions. In other words, you are writing reviews designed to persuade readers to take action. Use strong calls to action and product recommendations to encourage readers to buy.

Product Reviews Infographic

Best Structure Of A Product Review Blog Post For SEO

Remember, it is not only about the structure that makes it easy for your audience and the search engines to understand your reviews.

Your consistency with the formatting also positively impacts high rankings in the search results.

Below is a well-formatted review model that you can use for your product reviews.

Change the bold text between brackets for yours, give it your personal format touch, and use it consistently with your reviews.

See and download for use in Google Docs.

Best Product Review Template

TITLE (H1): [Product Name] Review [Current Year]

[INTRO – Write a PAS (problem, agitation, solution) or AIDA (Attention, Interest, Desire, Action) copywriting framework utilizing the product’s primary concern as a basis.]

[SEGUE to the rest of the article]

H2: What is [product name]?

[Write a brief description of the product, explaining what it is in simple language your target audience will understand]

H2: Who Created [Product]?

[Write a short bio of the creator and the product]

H2: Top benefits of [product name] 

(Ordered List of Benefits below)

  1. [Benefit]
  2. [Benefit]
  3. […]
  4. […]
  5. […] and so on

H3: 1. [Benefit 1 heading]

[Explain briefly in 1-2 sentences or elaborate if necessary]

H3: 2. [Benefit 2 heading]

[Explain briefly in 1-2 sentences or elaborate if necessary]

H3: 3. [Benefit 3 heading]

[Explain briefly in 1-2 sentences or elaborate if necessary]

H3: 4. [Benefit 4 heading]

[Explain briefly in 1-2 sentences or elaborate if necessary]

H3: 5. [Benefit 5 heading]

[Explain briefly in 1-2 sentences or elaborate if necessary]

[Call to Action Text + Link/Button/Media/Form]

H2: Best Features of [product name]

[Write an intro to the unique features of the product]

(Unordered List of Benefits below)

  • [Feature 1]
  • [Feature 2]
  • […]
  • […]
  • […]

H3: [Feature 1]

[Explain briefly in 1-2 sentences or elaborate if necessary]

H3: [Feature 2]

[Explain briefly in 1-2 sentences or elaborate if necessary]

H3: [Feature 3]

[Explain briefly in 1-2 sentences or elaborate if necessary]

H3: [Feature 4]

[Explain briefly in 1-2 sentences or elaborate if necessary]

H3: [Feature 5]

[Explain briefly in 1-2 sentences or elaborate if necessary]

[Call to Action Text + Link/Button/Media/Form]

H2: [Product name] Pricing

[Describe the cost and pricing options of the item.]

H2: [Product name] Pros and Cons

[Explain reasons for exploring into pros and cons]

H3: [Product Name] Pros

[Write an Unordered list of product pros]

  • [Pro 1:]
  • [Pro 2:]
  • […]

[Summary of the pros and transition into cons]

H3: [Product Name] Cons

[Write an Unordered list of product cons]

  • [Con 1:]
  • [Con 2:]
  • […]

[Summary of the cons and transition to the next section]

H2: [Product] Alternatives

[Write an unordered list of alternatives]

  • [Product Alternative 1:]
  • [Product Alternative 2:]
  • […]

H2: [Product Name] Case Studies / Personal Experience: [Product Results]

[Describe how you (or someone else) utilized the product to get the intended outcome in a few sentences. Indicate how effective the product is and its features and benefits.]

H3: Personal Experience Using [Product Name]

[Tell a tale about how you discovered the product’s usefulness and learned its value.]

H2: Wrap-Up: Is it a Good Idea to Purchase [Product Name]?

[Summarize the post in a few paragraphs]

[A good closing call to action or value proposition at the end]

Some of The Best Product Reviews Blogs

  • The Verge is a technology and lifestyle site that covers everything from the latest gadget news to the best ways to live a better life.
  • Wirecutter is a New York Times blog that reviews and recommends products in various categories, from tech to home and beyond. Wirecutter deals are very much demanded.
  • Trusted Reviews is a site that provides in-depth product reviews and buying advice across various categories.
  • Allure is a beauty site that covers everything from the latest makeup trends to the best skincare products.
  • Boarding Area is a site for travelers, covering where to find the best deals and how to make the most of your frequent flyer miles.
  • CNET is a tech site that reviews the latest gadgets and provides helpful buying advice.
  • G2 is a software review site that helps businesses decide which products to use.
  • Capterra is the world’s leading software review platform. They help people and businesses select the right software.

What does a review blogger write?

Product review bloggers write detailed information and provide their opinions on products or services. They can be employed, partners or affiliates of companies to promote their products or services, or they can be freelance writers.

What skills do You need?

Writing and Organization

Reviewers need to have excellent organizational skills, as writing more and more is something that, for successful bloggers, is being outsourced. Nevertheless, writing, formatting, and editing abilities are undoubtedly helpful for a blogger.


But moreover, the ability to influence audiences and peers and influence purchasing decisions and business relationships.

Streamlining and scaling a blog are the most critical skills.

You can learn these skills with a good, up-to-date Blogging course.

Quality Drive

They should be able to clearly and concisely express their opinion on a product or service. In addition, review bloggers need to be knowledgeable about the products they are reviewing.

Revenue Oriented

They should also focus on conversions, meaning they write reviews to be helpful and designed to persuade readers to take action.


So there you have it! Now that you know how to be an effective and successful product review blogger, what will you do next?

These are a few essential tips when writing product review articles for your blog.

By following these tips, you can create thrill-seeking and captivating content to help your readers make informed decisions about the products they are interested in, make money, and gain authority. It is a win-win deal!

It is your turn to write your story.

If you are ready to start your blog and become a product review blogger, sign up for Bluehost with this link, with discounts starting at 63% of the regular plan, from $2.95 per month, and follow this guide.

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