Nothing surpasses the power and deliverability of the best email marketing services. They are cost-effective yet deliver outstanding results with good ROI (Return of Investment).
Nowadays, email marketing campaigns have transformed into becoming a vital aspect of businesses.
If you are blogging as a business or if you are promoting affiliate marketing deals, or if you are a photographer, or if you are selling a course online, it is a works-for-all solution.
As a result, many businesses, whether small, medium, or large corporations, rely on this strategy.
This article will cover some of the best email marketing platforms that effectively deliver the goal/target of your business at an affordable cost or even for free.
It will also address the burning questions / FAQs about this marketing strategy.
Thus, with the information below, you have an opportunity to grow and upgrade your business.
Best email marketing Services
The selections of platforms below are precise to ensure you get the best but do not get lost in the plethora of tool options available in the market. So here you are, a list of the best email marketing services for small businesses and for large enterprises.
- Get Response (Best All-In-One Solution and Best Overall)
- EmailOctopus (Best For Starters)
- AWeber (Best For Affiliate Marketing)
- ConvertKit (Best For Creators)
- HubSpot (Best For Marketing)
- Sendinblue (Best For Email Automation)
- Pabbly (Best For Applications)
- Moosend (Best For Small Business)
- Mailchimp (Best For Brand Recognition)
- ConstantContact (Best For Easy-To-Use features)
- Campaign Monitor (Best For High-Scale)
If you are looking for an all-in-one platform for email marketing, GetResponse is an excellent option. It has great features such as complete Live and Recorded Webinars, Auto Funnel, Landing Pages, and CRM.
What’s more, GetResponse has over 400 template options you can rely on for marketing purposes. Further, with the ability to integrate with Shutterstock, you have exclusive access to a library of creatives, or you can upload your pictures, images, and graphics.
And that’s not all. With GetResponse, you have a drip campaign tool that works through a calendar interface. This feature allows you to monitor the progress of contacting your business leads.
Most recently, a full-fledged Website Builder has been included in their tools, including Push Notifications, Forms and Pop-ups, and Ecommerce Marketing tools.
You can start with GetResponse for free and have email marketing, autoresponders, pop-ups, landing pages, a website, and even your domain, all free forever (or until you reach 500 subscribers). With all these free email marketing tools and excellent customer service, GetResponse is the winner overall of this list.
Since growth is glued tightly to a subscribers list, eventually, you will need a paid plan, but do not worry. You can scale at your growth rhythm.
GetResponse comes at affordable rates, with many people opting for their services. Therefore, get this marketing suite today and experience the fascinating features it brings.
Powered by the deliverability rate of AWS and with a free account for up to 2500 subscribers, EmailOctopus is one of the best email marketing suites for starters.
It’s not easy to find a marketing tool through emails with free service of that size and excellent performance.
But EmailOctopus delivers precisely that.
EmailOctopus comes at favorable cost plans for growing business, providing excellent results, reporting customization, form integration, import contacts, and drip-email-sequencing.
Through segmentation, you can create a highly targeted marketing campaign.
And this is based on the client’s data with a significant impact on their business. Other fascinating features you can get from Email Octopus include:
- Templates are available with simple but sleek designs or a drag-and-drop editor that allows you to create elegant-looking emails.
- Also, there is email automation that allows you to build email sequences as well as engage your audience without sending manual campaigns.
- Lastly, you can make good use of intelligent analytics. This feature allows you to track every bounce, unsubscribe and clock on the dashboard. Thus, it’s an excellent tool for monitoring what’s working out and not in your business.
With many years in service, AWeber is a powerful marketing suite. It is an ideal option if you intend to create an engaging email campaign.
Furthermore, this is a great marketing platform, especially for entrepreneurs and small businesses that deal with small-scale email campaigns.
With the AWeber marketing tool, you can enjoy features like an email newsletter, designed templates, email workflows, and email automation.
Other expected features are easy integrations, list segmentation, A/B testing, and email auto-responders.
This email marketing platform is also great if you are a beginner in this field.
Therefore, opt for AWeber and appreciate email tracking and high rates of deliverability.
And lastly, it comes with a free account and affordable plans that will fit the budget you have in mind.
Especial for creators, this marketing suite is among the best options for building an online following.
That said, it comes with exclusive features such as opt-in forms, email automation, and the utilization of a visual builder to create email sequences.
And that’s not all; the ConvertKit marketing tool also comes with attractive forms, boosts conversion rates, and maximizes engagement by organizing your subscribers.
Further, ConvertKit l is an ideal option, especially for bloggers who want to share personalized emails with designs as if being sent from Gmail.
ConvertKit offers other productive features like email automation, marketing automation, website builder, list segmentation, and intuitive UI.
With these features, you can focus on data management and improving your conversions.
5. HubSpot (Marketing Hub)
HubSpot email marketing is Marketing Hub, which stands out as a marketing tool with the highest integration on the market.
But that’s not all; HubSpot has an easy-to-use design for optimizing and sharing great-looking emails. Further, it has a higher delivery rate when it comes to performance.
Also, the platform comes with various custom features that allow you to select your favorite. Whether you are operating a small or a large-scale business, Hubspot will enable you to upgrade.
Other notable features you can explore on HubSpot include complete CRM, form builders, mobile optimization, and automated sequences.
Additionally, expect a personal calendar that allows you to schedule appointments, ad analytics, email, and inbound leads.
Lastly, HubSpot’s Marketing Hub allows you to monitor and track emails you’ve sent and automate outreach through Gmail extensions. So, get this marketing tool for your business today and give it a chance to grow.
Sendinblue ranks as the best marketing tool for email automation at an affordable rate. Sendinblue allows you to send about three hundred emails daily and access a free plan with unlimited contacts.
That said, Sendinblue has impressive features like email personalization, template editor, data-list-segmentation, analytics, and reports, among other marketing campaigns.
Lastly, with this marketing tool, kick-starting your marketing campaign is a walk in the park. You can directly access tailored marketing campaign templates that will suit your goals through the email workflow.
That is only about email marketing, but other software solutions are included within Sendinblue, such as chats, sales CRM, and transactional emails.
The Pabbly online marketing platform gives you excellent access to independent SMTP and inbox delivery. Further, you have open email scheduling and workflow automation, which delivers exceptional results.
For easy customization, Pabbly comes with highly responsive email templates and drag and drop email editor.
Pabbly comes with exceptional tracking. This email tracking tool lets you follow up on the open, bounce, and click-through rates. That way, you can improve your marketing campaigns.
In addition to Email Marketing, Pabbly offers billing automation, form builder, email verification, and other helpful software applications at the same price.
Join Pabbly for free with my link.
If you are looking for an all-in-one marketing tool, then Moosend is what you need. You can create an email list, automate tasks, and message personalization.
Therefore, Moosend gives you plenty of time to focus on creating a relationship with your customer.
Furthermore, it comes with drag and drops templates through its campaign builder.
You can incorporate social icons, text blocks, and images, among others, into your email. Moosend gives you access to a library of many templates with different designs and is very responsive.
Other outstanding features this product comes with include: customer support, list segmentation and reporting tools, custom opt-in-forms, automation workflows, and landing-page building tools, among others.
Lastly, this marketing service is outstanding when it comes to automation features.
Through reliance on its pre-made automation –templates, you have an opportunity to automate your messages through upsells, client loyalty, and client engagement.
Mailchimp fits the description if you search for an essential marketing tool with the most extensive customer base. MailChimp has millions of customers spread in over 150 countries. Through their comprehensive database, you can access actionable insights that will help you upgrade your email campaigns.
So whether you own a company or are just a beginner wanting to upgrade your marketing campaign, Mailchimp is a perfect fit.
And the best part of this software is the hundreds of integrations. They allow you to customize according to your business.
Another great feature that you can use from Mailchimp is contact segmenting, A/B testing, autoresponders, and sending based on time zone.
ConstantContact is the best option if you are operating a small-scale business. With more than100 template designs for emails, you can create a striking, engaging, elegant, and responsive marketing campaign in just a few steps. Moreover, you can edit any templates to suit your business using drag and drop editor.
Some fantastic features you expect if you opt for ConstantContact include email scheduling, email workflow, data management, drip program, surveys, transactional emails, and email automation.
Furthermore, this marketing software will be what you need to create email campaigns with beautiful and user-friendly email templates.
And with the company’s prime goal being to boost the growth of small-scale businesses, this is the perfect place, especially if you are a beginner.
Last but not least, Constant Contact comes with a promising 30-day trial you can only find in a few of the best marketing tools.
Also, it comes with a unique trait: managing events, tickets, registrations, and invitations.
11. Campaign Monitor
Being a close and direct adversary of Mailchimp, Campaign Monitor is among the best all-in-one marketing tool. There is no difference between Campaign Monitor and the best high-end marketing tools.
With a near-perfect customer satisfaction rate and give-back programs, this is the exact choice if you need assured results.
Some of its fantastic features include a visual builder and a simple drag and drops editor.
But that’s not all; others include email workflows, email personalization, designing templates, data segmentation, and email automation.
Another essential aspect of Campaign Monitor is the report and analysis feature that allows you to strategize your marketing campaigns for effectiveness.
Campaign Monitor is an excellent choice if you want to become a marketing pro. And this is through great library resources it has incorporated.
What is Email Marketing?
Email marketing is simply using email to promote your products and services to consumers. Therefore, it’s an effective digital marketing technique incorporating blogging, SEO, social media, and search engine marketing.
Previously, direct mail was a popular means of marketing by reaching out to consumers via their mailbox. But with the emergence of email, email marketing upgraded this technique to automated online platforms.
In this case, marketing messages are shared electronically through the email inbox. And contrary to direct mail, you can only share the marketing messages with users who have signed in to your email list.
How does Email Marketing work?
Email marketing works through digital platforms where a business or non-profit entity can share email marketing messages in bulk through their list of subscribers. Email marketing can convert potential clients into leads and improve customer relations as you encourage loyalty.
With this marketing strategy, you have an inexpensive yet effective means of reaching out to your audience and potential clients.
And this is contrary to the use of Facebook or Google ads channels, where you have to pay a significant amount of money to use their advertising services.
Benefits of Marketing through email
Are you searching for an effective marketing strategy to grow your business? Then Email marketing is what you should use. Email marketing will improve your business awareness, build customer relations, and promote loyalty.
Thus, if you want to improve your revenue, Email marketing guarantees the best ROI (Return On Investment). Let’s check some of the benefits that you will get when you opt for the Email marketing strategy:
- It is cost-effective with a high ROI
- With this strategy, it doesn’t matter where your clients are. You can reach out to them anywhere and at any time.
- Simple and easy-to-use interfaces
- It has endless marketing opportunities
- You can save time and improve your revenue through automated emails
- It is multi-channel, potentially enhancing client loyalty and brand awareness.
Best practices to apply when marketing through email
Avoid the purchase of email list
Email marketing effectively promotes trust through client engagement with your business. But when you purchase an email list, this trust fades through spamming clients’ inboxes with unwanted emails.
Personalization of content
In this case, use the clients’ data you receive from their subscriptions. To do this, you need to employ content personalization, which means sharing your marketing messages personally rather than as a group.
For instance, avoid beginning your words with “dear member” and instead use “dear…first name of the subscriber.”
To make this effective, consider the use of Merge Tags. This feature allows you to incorporate unique parts of the client data into the emails. That said, some of the merge tags include the first and last names of the client.
Proper email formatting
Ensure all your emails are between 500-600 pixels to prevent the inconvenience of horizontal scrolling.
Use a series of welcomes emails for every new subscriber
In this case, email autoresponders and automation are potent tools for this service.
With these features, welcome and follow-up emails will automatically be sent to every new subscriber, and their content can be automatically segmented based on your subscribers’ actions.
Write subject lines that are compelling to your users
The subject line should strike as well as engaging to the audience. And this will have a considerable impact on marketing for your business.
There are tons of excellent email marketing tools out there. However, not every medium will work effectively in promoting your business.
Therefore, it’s essential to consider the basic features that will leave your business outstanding and appealing to the audience.
But that’s not all; the price point is also an important aspect to consider. With this, you know the limit of your revenues when investing in a given email marketing software.
And apart from the two mentioned, you also need to focus on the deliverability, unique features, ease of use, and template design before opting for any of them.
The best results for you by choosing from any of the best email marketing services above-mentioned are guaranteed.
Choose among these, and you can rest assured to get rid of the heavy lifting of selecting an email marketing software.